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Why Nature?

 

Why Nature?  Nature, Nasci, to be born.

"One touch of nature makes the whole world kin."
  ~William Shakespeare

"The urge to affiliate with other forms of life" is the definition of biophilia, a term coined by Harvard University scientist and Pulitzer Prize-winning author Edward O. Wilson.   Wilson and other researchers maintain that we, as humans, have an innate affinity, some say a biologically-based need for the natural world. 

Growing evidence confirms contact with nature as a highly desired and potentially valuable resource for all people.  Specifically, studies show that as we age we benefit from direct, indirect and even symbolic contact with nature. This may be evidenced by increased satisfaction, reduced psychological stress and reduced physiological stress.  (e.g., Browne, 1992; Rodiek, 2002; Talbot & Kaplan, 1991).  The opportunities are great.

In addition to the health benefits, a push to more sustainable living practices is being demonstrated in the marketplace by consumer driven preferences.  Housing providers are increasingly recognizing the value of elements that connect people to nature as essential in housing for the elderly, consumers are "greening" their buying habits, Baby Boomers are becoming active stewards of the environment, and there is a growing concern about the environmental legacy we will leave for our grandchildren.

Workplaces can experience financial benefits derived from the nature-health connection as well.  Stress reduction, productivity, retention and recruitment are just a few of the tangible ways to measure the effectiveness of the healthful benefits of nature.

Nature is a universal language and is multi-sensory.  If we listen closely, Nature tells a story where connections, patterns, and consequences emerge and help us envision a different future - a Natural Choice for living with care.  How we honor and value all life is critical to ensuring a new reality. 


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